A report commissioned by the International Trademark Association (INTA) and the International Chamber of Commerce, said the global economic value of counterfeiting and piracy could reach $2.3 trillion by 2022. The global value of the counterfeit market in 2015 stood at $1.7 trillion.
The UNODC and the World Customs Organization estimate 75 percent of counterfeit products seized worldwide in 2010 were manufactured in East Asia, mostly in China.
"I've tried everything and nothing seems to work"
Transparency by Amazon
Transparency is an item-level tracking and tracing service that helps brands proactively identify and prevent counterfeits.
How It Works
Enroll your products in Transparency with Brand Guarde
Apply Transparency codes on all your products
Customers can use the transparency
app to authenticate units regardless of where they purchase
Amazon Fulfillment Centers scan Transparency codes to ensure only authentic products are shipped to customers
What you Need to know
Each transparency code is a unique alphanumeric non-sequential code that can only be generated and issued by the Transparency department at Amazon.
Transparency keeps track of every code along with the brand and the product for which it was issued.
Brands apply unique Transparency codes on every unit they manufacture.
Amazon scans Transparency codes within its Fulfillment Centers to ensure that only authentic products are shipped to customers. Units that fail Transparency checks are investigated for potential counterfeits.
Customers can use the Amazon Shopping app or the Transparency app to authenticate their products regardless of where they purchased them, Amazon or any other marketplace.
Brands can choose to share rich unit-level information including manufacturing date, manufacturing place, and enhanced product information (e.g. ingredients) with their customers upon scanning.
Pro-active Counterfeit Prevention: Amazon has invested in implementing Transparency checks at its US Fulfillment Centers, allowing Amazon to proactively prevent counterfeits of Transparency-enabled products from being shipped to customers from Amazon warehouses.
Customer Transparency: In addition to enabling customers to authenticate products, brands can use Transparency to communicate rich unit-level product information including manufacturing date, manufacturing place, and enhanced product information (e.g. ingredients).