Consumer confidence and brand value take years to develop. But they can quickly be damaged on Amazon's platform in several key ways:
Lower price compared to other channels results in lower perceived value
Low quality listing content hurts image
Negative product reviews due to experience with cheap counterfeits
For many companies, retail partners are the main sources of distribution. Yet retailers are facing pressure to compete with the lower prices found online.
"I can get it cheaper on Amazon."
They hear the phrase everyday.
Lack of price control on Amazon leads to strained and lost retail partnerships.
How much value is being lost for your company by not having an intentional and consistent strategy to protect your brand
How much revenue is your competitor capturing by having a more active presence on the marketplace?
It's time to start fighting back.