Devalued Reputation

Consumer confidence and brand value take years to develop. But they can quickly be damaged on Amazon's platform in several key ways:

  • Lower price compared to other channels results in lower perceived value

  • Low quality listing content hurts image

  • Negative product reviews due to experience with cheap counterfeits

Strained  

Relationships

For many companies, retail partners are the main sources of distribution. Yet retailers are facing pressure to compete with the lower prices found online. 

"I can get it cheaper on Amazon." 

They hear the phrase everyday.

Lack of price control on Amazon leads to strained and lost retail partnerships.

Lost

Revenue

How much value is being lost for your company by not having an intentional and consistent strategy to protect your brand 

on Amazon? 

How much revenue is your competitor capturing by having a more active presence on the marketplace? 

It's time to start fighting back.

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